Creating a positive culture and building powerful
teens is a lot of fun when there’s a simple system in place
Welcome to Honor the Athlete
At Honor the Athlete, we believe in the transformative power of recognition and motivation. Our mission is to empower high school coaches and athletic directors with the tools they need to inspire and engage their teams, fostering an environment where athletes can thrive both on and off the field.
Our Story
Honor the Athlete was founded by Matt Minkus, a former high school athlete and ESPN professional. With a background rooted in sports and a passion for recognizing and celebrating athletes, Matt saw a unique opportunity to enrich the high school sports experience through meaningful recognition programs. His personal experiences, combined with professional insights, fuel our commitment to transforming sports culture.
Our Mission
Engage Athletes
By gamifying the goal-setting process and providing immediate recognition, we keep athletes motivated and driven.
Enhance Communication
Our platform offers clear, data-driven insights to facilitate constructive conversations between coaches, athletes, and parents.
Engage Athletes
By gamifying the goal-setting process and providing immediate recognition, we keep athletes motivated and driven.
Meet the Founder
.jpg)
"I am deeply rooted in the world of sports, with a background as a high school athlete and professional experience working at ESPN. My connection to sports – combined with a passion for recognizing and celebrating athletes – fueled the creation of our recognition programs. This unique blend of personal experience and professional insight drives our commitment to enriching the high school sports experience through meaningful recognition.
"Matt's journey began as a senior at Catalina Foothills High School in Arizona, where a moment of public recognition ignited his passion for celebrating athletes' achievements. This led him to play golf at the University of Texas at El Paso (UTEP) and work at ESPN, where he learned the profound impact of recognition on athletes' confidence and performance.
Our Values
Continuously improving our platform to meet the evolving needs of athletes and coaches. We embrace new technologies and innovative approaches to enhance the athletic experience.
Building a supportive community that celebrates and recognizes achievements. We foster a culture of respect, collaboration, and mutual support among athletes, coaches, and parents.
Fostering an environment where athletes, coaches, and parents feel empowered to grow and achieve their best. We provide the tools and resources needed to inspire and drive success both on and off the field.
.jpg)
.svg)